One of the biggest challenges faced by businesses when participating in trade shows or exhibitions is creating maximum impact with limited booth space. This challenge requires businesses to be strategic and creative in their approach to booth design and promotion.
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In keeping with the J.R. Simplot Company’s mission statement, Bringing Earth’s Resources to Life, the Simplot Plant Sciences team was created. With a deep respect for the environment and recognizing the challenge of the world’s growing population, Simplot brought together uniquely qualified individuals to form a group dedicated to finding better ways to grow delicious, safe and abundant food for people throughout the world.
One of the biggest challenges faced by businesses when participating in trade shows or exhibitions is creating maximum impact with limited booth space. This challenge requires businesses to be strategic and creative in their approach to booth design and promotion. The goal is to make the most out of the limited space available and to ensure that visitors to the booth leave with a positive impression of the company and its brands.
For a company like Simplot, the challenge of creating impact with limited booth space is particularly significant. The company has a range of brands that it wants to promote, including its Innate® brand of White Russet potatoes.
To address these challenges, Rock Your Show designed a large reception counter with simple, yet bold company branding. We used eye-catching graphics and interactive technology with rotating scenes to draw visitors to the booth and showcase the White Russet cultivation and quality while reinforcing the company’s mission statement, Bringing Earth’s Resources to Life.
By creating a meeting space within the booth, Simplot is able to receive and accommodate on-site customers and inquiries further strengthening the impression of the company and its overall brand message.
Regardless of the approach taken, the key to creating impact with limited booth space is to be creative, innovative, and strategic. Let Rock Your Show, a full-service trade show expert and exhibit design house, help you to bring your vision from concept to reality at your next show.
