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What Is Trade Show I&D?

BY: Ben Richard
POSTED August 11, 2023 IN
Exhibits, General, Island Exhibits, Marketing, Planning, Services, Shipping and Logistics, Tradeshow Management
trade-show-I&D-installation-and-dismantle-portable-trade-show-displays-exhibits-Rock-Your-Show-Boise-ID

What Is Trade Show I&D?

Hello there, trade show enthusiasts! Ever found yourself marveling at the jaw-droppingly beautiful booths at trade shows and wondering who’s responsible for setting them up? Let’s lift the curtain on this: it’s all thanks to the magicians of the trade show I&D world! If you’re a newbie here, don’t worry, I&D stands for Installation and Dismantle. It’s the spell that brings your exhibit booth to life and then makes it disappear without a trace when the show is over.

trade show I&D - learn how the installation and dismantle process works at trade show events.

Let’s Dive into the World of Trade Show I&D

Let’s equate the I&D process to an exciting backstage play. The real drama unfolds when your trade show booth springs to life from crates of hardware and rolls of graphics. And when the show’s over, it’s time for the act of dismantling. Everything has to go back into the crates and off the show floor, leaving no trace of the booth that once stood there. Sounds quite magical, doesn’t it?

installation and dismantle process for a trade show exhibit, as performed by the exhibit services team at Rock Your Show, based out of Boise, Idaho.

The Real Importance of I&D

Okay, let’s pause and think about this: your trade show booth is the face of your brand at the event. It’s the beacon that attracts the attendees. Now, if this face looks appealing and functions smoothly, it’s going to leave a great impression on the visitors. This is why I&D becomes crucial – you want to make sure it’s done right to deliver the best brand experience.

Man setting up a trade show display, holding a nut and a bolt in each hand, placing two metal beams together.

Who Are the Magicians Behind Trade Show I&D?

Let’s spill the beans. The real magic workers behind this transformation are usually I&D pros, like our team at Rock Your Show. With over two decades of experience, we are like Dumbledore of the I&D world. Besides I&D experts like us, you also have other options like in-house services at the venue or general service contractors. But remember, choosing a pro who knows their stuff can make all the difference.

Image of a trade show exhibit floor, where the booth display dismantle process has begun. Learn tips and tricks on how to manage your next trade show event.

How to Ensure Your I&D Process is as Smooth as Butter

Wondering how to make your I&D go as smoothly as possible? Here are a few pro tips:

1. Know the Labor Rules: The labor rules for I&D can be as varied as the colors of a rainbow, changing based on the venue or the city you are in. Some might require union labor, while others might be okay with you setting up your booth. It’s always best to know the rules of the game before you play it.

2. Understand Your Booth: Just like you know the deepest secrets of your best friend, your I&D team should be well-acquainted with your booth. Details like where the power outlets are, how to position the banner, and even the correct way to handle the materials are important to ensure a smooth and successful setup.

3. Time is the Essence: As with everything in life, timing is critical in I&D as well. Adhere to the schedule to avoid any unforeseen costs and last-minute panic.

4. Communication is Key: Remember that your I&D crew is an extension of your team. Maintain an open line of communication and provide them with everything they need to do their job well.

5. Plan for Unforeseen Circumstances: In the world of trade shows, not everything goes as planned. Have a backup plan ready for any unforeseen hitches.

6. Documentation: Document your booth setup. It will be a useful reference for future shows.

So there you have it, folks! A well-executed I&D process ensures that your booth is safe, efficient, and visually pleasing. And with a proficient I&D team by your side (like us at Rock Your Show), you’re ready to rock and roll at your next trade show!

[End of Blog Post]

Footnotes

  1. What is Installation & Dismantle?
Ben Richard
Graphic Design Manager | Board Game Junky & Toy Collector

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