For over 30 years Super Nutrition has been committed to providing multi-vitamin formulations in full scientifically proven potencies based on orthomolecular nutrition science. They provide these special multi-vitamins because they are passionate about significantly improving people’s health. They approached Rock Your Show to help them design custom trade show displays that would help them stand out in the crowd.
Super Nutrition was looking for an upscale exhibit to debut at The Natural Products Expo West. With high expectations and a relatively tight budget, Rock Your Show was tasked to help Super Nutrition make a big splash for this show. The goal for the space was to meet with existing Customers in an environment worthy of their brand as well as to promote new products to new prospective Customers. Some of the booth requirements were:
• They display a lot of product, so ample shelving was needed for all the various product lines
• Create a sophisticated design, that didn’t look like most of the other inline exhibits on show floor.
• Lots of storage for all their product samples and give-aways.
• A large counter for more display opportunities and storage
• The exhibit had to lightweight and easy to setup as they were looking to cut back on shipping, union
and drayage costs
• The ability to ship the 10×20 exhibit out to separate 10×10 shows
Our solution to Super Nutrition’s needs was to design a hybrid exhibit utilizing both our Sterling and Medallion lines. We decided large light boxes would produce the big impact the Super Nutrition was looking for. By pushing the right side light box forward, we were able to create a large walk in storage area for storing the thousands of product samples they deploy at the show. We incorporated elegant shelving into the left light box and tied it all together with an architectural open-ladder truss with track lighting.
The non-typical sloping design of the left light box, creates visual intrigue by drawing the audience’s eye throughout the space. By packing each half of the exhibit in to two separate tubs, the Client would be able ship one half to one show and the other to a different overlapping show. Super Nutrition took advantage of our Rent-to-Own program which allowed them to amortize the costs of the exhibit over several shows with no obligation to buy at the end of the term.
“I loved working with Bill Chave to design this impactful display! Not only did it draw a crowd, it saved us thousands of dollars in labor! We were able to set up in less than 6 hours – and without hiring teamster help! Taking it down was even easier, and done in half that time. We will continue using this display and Rock Your Show’s incredible service for all our high-impact events!“
–Corinna Bellizzi, Vice President of Sales, Super Nutrition
