Rock-Your-Show-trade-show-displays-exhibit-services-booth-design-build-fast-shipping-eye-catching-graphic-design-custom-built-exhibits
Follow Rock Your Show on TikTok.
0 $0.00
CHECKOUT
MY ACCOUNT
(208) 336-0375
Customer
Login
Follow Rock Your Show on TikTok.
Rock-Your-Show-LLC-logo-Meridian-Idaho-trade-show-exhibit-services-design-ideas-setup-installation-dismantle-fast-shipping
Follow Rock Your Show on TikTok.
Rock-Your-Show-LLC-logo-Meridian-Idaho-trade-show-exhibit-services-design-ideas-setup-installation-dismantle-fast-shipping

How A Trade Show Exhibit Can Benefit Your Small Business

BY: Kreed Kleinkopf
POSTED October 15, 2023 IN
Branding, Marketing, Planning, Tradeshow Management
how-a-trade-show-exhibit-can-benefit-your-small-business-marketing-convention-center-outdoor-tents-product-displays-advertising-brand-awareness-Rock-Your-Show-Boise-Idaho

If you’ve ever considered exhibiting at a trade show, you might have wondered if it’s a worthwhile investment. Trade shows can be extremely beneficial for any small businesses who are trying to expand their market reach. A positive trade show experience can help your developing company forge new contracts, meet with potential distribution companies, and market your products to a large, yet specific group of interested consumers.

 

Every year, thousands of tradeshows across the world offer your small business the chance to meet with these people face-to-face. Trade shows have been happening for a very long time. Nearly every industry that comes to mind has at least one annual tradeshow that’s worth attending.

 

small-business-marketing-custom-trade-show-exhibit-by-Rock-Your-Show-LLC-Boise-ID

 

It is always good to know your industry from the inside out.

 

Even if your company isn’t exhibiting at the event, it may be worth attending to get a glimpse of products and services your competitors offer. You can learn a lot from your competitors: how they market their products, how they present themselves to the public and how they interact with their consumers. This type of research might give you insights on how to make what your company does even better than it already is. Understanding your competition and what technical advances have been made in your industry can be greatly beneficial to the survival of your business.

 

Attending the trade show before you decide to exhibit your business there can be extremely valuable. It will help guide your success in gaining a positive return on investment. When you attend an event your considering to exhibit your business, you’ll get to know the layout of the event beforehand. This will allow you to consider many elements that go into a successful trade show experience.

 

Obviously, you will want your trade show booth to stand out among the others with eye catching graphics and images. The location of your booth is going to play a huge factor into how many people walk by your exhibit. The amount of people walking by can lead to more interactions with your potential customers, so it’s good to have an idea of where the “hot spots” are at the event. You certainly wouldn’t want your first trade show experience to be in a poorly-lit, off-the-beaten-path, back corner of the convention center, would you?

 

custom-trade-show-exhibit-Vetworthy-custom-graphics-eye-catching-high-quality-booth-rentals-fast-shipping

 

How is a trade show display going to be beneficial to my business?

 

A great trade show experience can unlock some impressively-targeted marketing opportunities to your potential clients. Exhibiting at a trade show can also create some much needed brand-awareness, especially if you are a newer company with an innovative product line. Trade shows present a valuable tool to conduct market research and product testing through your exhibition. Not only is it good advertising for your business, it can give you a gauge of industry expert opinions and what overall interest in your products or services exist from general public.

 

Visitors from your display booth can help you grow your customer database. You should offer incentives for them to sign-up for your mailing lists, subscribe to your blog or even buy your products. Promoting your brand at a trade show is also a great way to develop business-to-business contacts, branching out to other brands who may want to distribute or even use your products themselves.

 

Media presence is another valuable component of a successful trade show experience. Numerous media outlets in your field are typically drawn to a trade show. It is a good idea to reach out to them before the show to schedule time for interviews. Getting your brand name printed in industry publications is an extremely valuable benefit, unique to trade show attendance. Simply getting in contact is a great way to begin developing a relationship with key industry editors, reporters and writers. Provide them with a press release, media kits and customer testimonials ahead of time. This can help you make the experience valuable for them as well.

 

Closing the deal and getting some of your first sales at a trade show event.

 

Often, trade show attendees come to the event for special first looks at new, innovative products and most are hoping for early-bird deals or special trade-show pricing offers. Many attendees are seeking out new and innovative solutions to problems they may come across. Others may want the newest and the best products and services in your industry. The audience you encounter should be valuable, as they are already invested enough to attend an event that is based on their own specific, unique interests.

 

If this sounds like an easy “win” for your brand you might want to look into signing up for a booth space at an upcoming trade show. Making the decision to exhibit at a trade fair, or expo in your industry should be well-thought-out and make financial sense to your business. There are certain financial, and other types of risks you will want to take into account before making your final decision.

 

small-business-trade-show-marketing-advertising-increase-brand-recognition-showcase-products-to-interested-audience-Lotus-custom-island-exhibit-by-Rock-Your-Show-LLC-formerly-Tideline-Design

 

Understand the financial commitment required for a trade show exhibit.

 

Trade shows can become very expensive, very quick. Travel expenses for yourself and your staff alone can be very expensive. Flights, rental cars, hotels, meals and so on, can all add up very quickly. It is good to speak with a business advisor about these costs and determine your best course of action to gain a positive ROI from your next tradeshow endeavor.

 

With over twenty years of experience, Rock Your Show, LLC knows the ins-and-outs of the trade show industry. We can help you take care of all the physical and logistical trade show issues that might arise. Our staff will handle everything from booth set-up, tear-down, paperwork and other administrative tasks. We can even help you with exhibit management during the trade show. Our team will handle everything behind the scenes, so you can just show up, (with a great looking booth) while raising your brand awareness, without any worries.

 

We strive to offer a broad variety of trade show display products that work within your company’s budget. Find out if Rock Your Show is a good fit for your small business. Give us a call today so we can discuss your needs and expectations and we will try to find a solution to help your brand grow, all within your budgetary constraints.

 

(208) 336-0375

Kreed Kleinkopf

1 thought on “How A Trade Show Exhibit Can Benefit Your Small Business”

  1. Pingback: The Pros & Cons of Trade Show Giveaways | Rock Your Show LLC

Leave a Reply

Your email address will not be published. Required fields are marked *

RELATED POSTS:
pets-global-custom-trade-show-booth-redesign-marketing-advertisiing-live-events-eye-catching-graphics-large-print-banner-stands-exhibit-space-Rock-Your-Show
If it works, don’t fix it! …or just clean it up a little bit.
Pets Global, Inc is an independent holistic wellness company founded… Read More »If it works, don’t fix it! …or just clean it up a little bit.
custom-kiosk-lobby-display-Boise-watershed-district-educational-information-booth
Boise Watershed Mercury Display
Something recent and custom we created for the Boise Watershed… Read More »Boise Watershed Mercury Display
Kount-trade-show-booth-eye-catching-custom-graphic-design-on-banner-stands-with-display-counter-tables-and-chairs.
Expect the Unexpected
As a newcomer to the trade show business, I was… Read More »Expect the Unexpected
  • Tags

  • Categories

  • February 2025
    M T W T F S S
     12
    3456789
    10111213141516
    17181920212223
    2425262728  
  • Get the Latest at Rock Your Show!
    News and tips on how improve your next trade show or event!
    Subscription Form

    Rock Your Next Show or Event!

    Rock Your Show LLC creates deeply engaging brand experiences, specializing in trade shows and exhibits.
    Copyright Rock Your Show LLC 2023 | All Rights Reserved.
    Follow Rock Your Show on TikTok.