For this trade show exhibit case study, we are going to look at what we accomplished for BITwave’s goal of focused marketing. BITwave is a high-tech R&D company specializing in the design and development of digital signal processing (DSP) products and DSP algorithms for real-time adaptive acoustic echo cancellation, multi-channel audio signal processing, speech recognition, microphone array, and more.
Download the BITwave Case Study
After years of exhibiting with banner stand systems, BITwave was ready to invest in a more comprehensive exhibit system. Exhibiting message, brand, and product knowledge was at the top of their list of objectives. Their show schedules range from smaller 10×10 and 10×20 inline configurations and the occasional island space. As is often the case, Rock Your Show’s challenge was balancing budget and time constraints with the client’s needs and expectations.
We decided to up level up BITwave’s exhibiting game utilizing our Medallion exhibit system: a high-end, USA-made aluminum tube system that packs tight, has short setup times, and features the highest quality dye-sublimated fabric graphics on the market. The flat wall design allowed us to print both sides for those times that the back side of the wall would be visible, and also allows the client multiple configurations and to attend overlapping trade shows. We also utilized our FreeStyle counter system, which give us the ability to customize our displays to fit virtually any product size. This flexibility allowed us to design an inexpensive series of displays for BITwave to display all of their products. We designed a series of circular display cases that are enclosed to keep products secure. We also made a custom shelving system to display larger helmets that employ BITwave’s products.
“The team at Rock Your Show understands how to maximize event presence through powerful exhibits. I have worked with them for several years and they have always exceeded my expectations. They provided us a display case solution that highlighted our products perfectly, while meeting a very quick turnaround time and a tight budget.”
– Mykeah Kranzler, Marketing Communications Director
